Climate change is one of the most -if not the most- pressing challenges of our times. Transport emissions comprise almost a quarter of global CO2 emissions. The shift to e-mobility is expected to have a positive impact on the CO2 footprint of transport.

In alignment with the imperative for green energy transition, our client -a leading Utility of an EU country- sought to undertake a major role in the development of e-mobility at a national level, by setting up a network of publicly accessible electric vehicle charging points, as well as providing customer-centric e-mobility services.

A key parameter for the successful deployment of an electric vehicle (EV) charging infrastructure network is the establishment of strategic partnerships in various market segments, along with the targeted geographical positioning across the country’s landscape.

In this context, M-Prime was asked to develop the location and partnerships strategy for the rapid and scalable nationwide deployment of EV charging infrastructure for the next 10 years.

To deliver our client’s mandate, M-Prime followed a multi-staged methodological approach. More specifically, our team:

• analysed historical data and forecasts in order to map the future development and adoption of e-mobility in the country
• defined a set of criteria to allocate the projected demand for electric vehicle (EV) public charging infrastructure both across geographies and types of locations. The criteria included regional statistics, international benchmarks for the expected behavior of EV drivers and the presence of suitable types of locations across the country
• identified all relevant market segments for our client’s targeted infrastructure deployment, including municipalities, supermarket chains, retail shops, shopping malls, airports, ports and marinas, hotel chains and car dealers
• for each market segment, we identified all potential partners and captured key data, such as store location and availability of parking spaces, setting up a detailed database
• allocated our client’s (the Utility) target infrastructure over the desired time-period of 10 years in terms of geography and type of location
• evaluated the potential partners, ranking them across geographies according to their geographical presence and suitability in terms of our client’s strategy
• prioritised, as a final step, the most significant partners for each market segment in two waves, creating a clear way forward for our client.
Impact


Our work resulted in charting a robust location strategy for the deployment of the target infrastructure across the country and in locations of multiple types.

We also provided our client with a clear roadmap for establishing key partnerships in each relevant market segment.

The Utility has already established the number one network in the country in terms of public EV charging infrastructure, while they continue working on the delivery of our location and partnerships strategy to further strengthen their presence in the market.


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